First impressions are everything nowadays and with the estimated 7 seconds that you have to capture a user’s attention, you only have one shot at impressing your potential customer. Needless to say, the functionality of your website really matters so if your website isn’t designed very well and isn’t easy to navigate, then you may be giving a bad first impression and turning away potential customers. In this article, we will take a look at some of the reasons why users might be leaving your website too quickly.

Your Navigation is confusing

Only the most important pages should be included in you main navigation and everything else should fall into submenus. Also make sure that there are no more than 2 additional levels to your menu. No one wants to spend 10 minutes looking for a link. The home navigation should be located at the top or side of every page and this menu location needs to stay the same throughout your website. Read more