So if you haven’t noticed, literally everybody uses Linktree’s services for creating their link lists to put in their Instagram bios. For those who don’t know what Linktree is, it is a website/service that provides you with a unique URL to list on your Instagram profile bio link section. When you click on the url, it directs the user to a list of links or ‘linktree’ that can be clicked on. It has been a total game changer for most people since you no longer have to edit your bio link everytime you have a new blog post, event or email opt-in.
As awesome as it is, especially because it is free, I hate having to add an additional service to my business that takes the user off of my actual website. Instead, I decided to create my own Linktree-like page and want to show you how to also DIY your own ‘link tree’.
Don’t get me wrong, Linktree is an AMAZING starting point and like I said it is FREE. My issues with it are about the same as my issues with having my website on Squarespace or using a Facebook business page in place of a business website…you don’t own the page that you’re sending all of your Instagram traffic to. Why not have your followers directed to a page on your website? Why add a middleman?
Other reasons to ditch linktree include:
- Avoid the annoying linktree branding on your page.
- Linktree causes a break in your web analytics by showing up as referrer. Sending people directly to your website will allow your web analytics to show that users actually came from social media.
- You’re giving up possible page views to Linktree when you link outbound links.
[bctt tweet=”Your social media efforts shouldn’t be given away to a third party. Your traffic should be directed to your website.” username=”thestartup_pro”]
If you still don’t see the point in creating your own Instagram bio link page, then that is fine. Some people may not feel like taking the time to create their own link page.
My website operates on WordPress platform, but the process should be the same on most platforms.
1. First, Create A New Page
Create a new page that you will use specifically for your Instagram exit link. My exit link focuses on selling my services so I named my page ‘Improve Your Business’, but you are free to name it anything that you want. Other suggestions could be ‘Free Stuff’ or maybe ‘Hire me’. Just make sure that your URL is straightforward. For example, www.thestartuppro.com/improveyourbusiness
2. Keep the design simple
I like the look of the default Linktree layout so I made my page look similar in a way…but with my brand colors.
I chose to do a white background with blue bordered buttons to match my website colors. I love buttons, but you can substitute it for just text, use icons or just get creative altogether.
3. Add personal touches that can relate to your customers
I added a photo of myself and a few bits of information, but feel free to use this section to talk about whatever you couldn’t fit in the tiny space Instagram gives you to write your bio. I also add a button to my contact page and my services page so that users have those options as well.
I hope that this information helps you figure out how to set up your link page. A bio link page like this can help you in optimizing your Instagram traffic. It will keep your content easy to navigate and your customers will appreciate you for it.