All too often, web designers and developers are unfairly blamed for the underperformance of a website. Sure, we can design and develop a great, user friendly website that blows your mind. We can improve your SEO (search engine optimization) and make your existing website mobile friendly, but there are many other factors that come into play as to why your website is not doing as well as you hoped.
Add New Content
When as the last time your website was updated? Adding new content to your webpage is essential to marketing practices. Doing this regularly contributes to your search ranking. Many companies now subcontract their blogging out to marketing agencies who specialize in content writing because it is just that important. So consider investing some time into your blogging.
Social Media Marketing
Social Media Marketing is absolutely essential to a company’s marketing strategy. Keeping up with a twitter, instagram, or facebook account allows you to reach a wide range of potential clients.
Content marketing is important when it comes to SEO. Does your website content include relevant keywords and key phrases that your potential customers will search for? Have you included these keywords in multiple places on your website?
That goes without saying, there are instances in which you can blame business underperformance on the website design.
Your Website is Ugly
Personally, if your website looks sketch, I’m not buying anything from you. ::Throws up hand:: Nope, I will not. Believe it or not, some people don’t realize they have an ugly website, but nowadays a likable website can be synonymous with being credible. If customers feel your website is sketch, chances are they will not make a purchase. Go ahead, ask your friend.
User Experience Sucks
Does your website look overly complicated? Does it play music on load with no option to turn it off? (A guarantee that as a consumer, I will never revisit your website) Does your website have a 200 pages to it? If your website is confusing, clients will go elsewhere. Make sure to keep an eye on how long visitors spend on your website. If I can’t find what I’m looking for in under 8 seconds, then I’m gone. Bye Felicia!
Mobile Friendly (Responsive Web Design)
Any modern day website should be responsive. That is all. Responsiveness basically means that your site layout is crafted to provide an optimal viewing and interaction experience resulting in easy reading and navigation. Your pages should resize depending on the window size and across a wide range of devices including your smart phone.
What does this all mean??
I’ve come across many people who sell great products and offer valuable services, but their website is unapproachable. There are also those who don’t give their well designed websites any care or attention. Think of handling your website the same way you’d handle your home. It requires regular attention, like cutting your grass, planting flowers or getting your air conditioning unit maintained. Without regular maintenance, things break and your home looks unkept. The appeal of a website is important through regular content updates and utilizing social media to generate more traffic. I can’t tell how amazing your house looks on the inside if your grass is 3 feet tall and your roof is falling apart. Just as I can’t tell how awesome your product or service is, because your website is ugly or ineffective.
Please get into contact with the Start Up Pro if you feel that you need your website reviewed. It is my goal to make sure that your website is welcoming and properly maintained. Let’s ensure that we are working together to make certain that everything is being done to satisfy your needs.