Time is one thing you constantly find yourself running out of when you’re a small business owner. Finding time to be present on various social media platforms as well as trying to stay consistent and posting often will have you wondering what time is left in the day for anything else. But you do it because you want to build up your follower base and you also know that the biggest advantage in posting to social media platforms is in driving traffic back to your website and showing that you are a trusted expert or that your product is quality.

There are hundreds of apps out there that you can consider to help you in freeing up some of your time as well as growing your social media accounts. I’m not going to list 100, but here are 12 that I recommend. I have tried all of these social media marketing tools and continue to use some of them in my every day schedule. If you have any questions about any of them, feel free to shoot me an email.

social media marketing tools

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There is no doubt that Adobe Photoshop is one of the most popular tools used by bloggers and entrepreneurs alike. There is also no doubt that Photoshop isn’t the easiest program for a newbie to tackle. The learning curve is large and it is more costly than most platforms (requiring an monthly fee). Photoshop is definitely a staple for me, but if you’re new to image editing and haven’t been able to grasp the ins and outs of Photoshop then here are some other programs that may be more user-friendly and cheaper!

photoshop alternatives

1. Canva

Canva is one of the newer image editing apps out right now. What’s great about it is that it helps you produce high quality looking images for your blog or social media in no time. Canva is really easy to use, allowing drag and drop. The app contains wonderful already pieced together design elements as well as stock photos to help you produce a great end product. Most of the elements are free and the costs for the elements that aren’t free aren’t expensive. You can also upload your own images if you want and apply everything from fonts, filters, icons, etc.

Other Info: Web based | Free for most features

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I am a Gmail groupie because Gmail makes life easy right? If you agree with me then check out the following gmail hacks to email your life even easier.

Shot of a smiling stylish woman sitting at the desk of her clothing boutique talking on her phone and looking at her laptop

1. Unsend An Email

Wait, I can do that? Yes, you can. How many times have you hit the send button (whether intentional or unintentional) and let out an ‘Oh no!’? Well, I bet you didn’t know that you can now undo a sent email. Heres how: Go to your Settings panel in your gmail email account. Read more

common mistake to avoid

Every Tuesday or Wednesday, I plan on bringing you guys tech related tips, tricks and resources on things website owners deal with (like photoshop tutorials). This week’s post is for WordPress users. WordPress is an easy to use solution for website owners who want to DIY their website or blog. It is relatively easy to install, but lack of knowledge of coding and tech lingo results in some DIYers making tons of mistakes. Read more