Perception is key! How you choose to present your business can set a lasting impression on the people who encounter it. Many individuals won’t give you the time of day if your business doesn’t appear to look professional and on par with other businesses in your industry. Have you given some thought as to how people perceive your business? Whether you’re just starting your business or feel that your branding could use some work, here are some tips to help push you in the right direction.

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Time is one thing you constantly find yourself running out of when you’re a small business owner. Finding time to be present on various social media platforms as well as trying to stay consistent and posting often will have you wondering what time is left in the day for anything else. But you do it because you want to build up your follower base and you also know that the biggest advantage in posting to social media platforms is in driving traffic back to your website and showing that you are a trusted expert or that your product is quality.

There are hundreds of apps out there that you can consider to help you in freeing up some of your time as well as growing your social media accounts. I’m not going to list 100, but here are 12 that I recommend. I have tried all of these social media marketing tools and continue to use some of them in my every day schedule. If you have any questions about any of them, feel free to shoot me an email.

social media marketing tools

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If you didn’t already know, Instagram now allows you to follow hashtags!! This is a total game changer for small business owners because now you can see what type of hashtags your dream clients are following and use that information to better target your Instagram posts to the crowds that you want cater to.

Following a hashtag is just like how you would follow a friend. To get started, all you would do is search for a topic like you would an Instagram user that you’re interested in or you can tap on a hashtag from a post. You’ll be shown relevant hashtags in your search results along with related accounts.When you find a hashtag you like, open the page and tap on the follow button.

You’ll begin seeing top posts from that hashtag in your feed and some of the latest stories in your stories bar. Be sure to incorporate this feature into your social media marketing strategy. I bet it makes a difference.

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So if you haven’t noticed, literally everybody uses Linktree’s services for creating their link lists to put in their Instagram bios. For those who don’t know what Linktree is, it is a website/service that provides you with a unique URL to list on your Instagram profile bio link section. When you click on the url, it directs the user to a list of links or ‘linktree’ that can be clicked on. It has been a total game changer for most people since you no longer have to edit your bio link everytime you have a new blog post, event or email opt-in.

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To ReGram involves taking a screenshot or saving someone else’s post on Instagram and reposting the content on your Instagram account using the hashtag #regram. You would also credit the original Instragram user by including their handle in your regram.

Does this sound like something you’ve done before? Yes.

But is it really ok ReGram on Instagram?

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If your website is running on a WordPress platform then chances are that you already know how great WordPress is and how easy it is to install a plugin. Plugins are third party applications that allow you to add different features to your website. Many websites lack even the most helpful of plugins that could easily help improve their marketing. Lets take a look at these popular and FREE plugins that could make a huge difference in your website’s marketing.

1. Yoast:  Yoast is a SEO plugin that is great for anyone trying their hand at SEO. It will help you in making sure that your posts are optimized for SEO by giving you the tips that you need to improve your content for search engines. It is one of the most popular SEO plugins available with 1+ million active installs. And guess what? You don’t need any previous experience with SEO to be able to figure it out.

 

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