Do You Need a Mobile Website?
According to a recent study, more than half of digital traffic online now comes from mobile devices and through mobile apps.
If after reviewing that fact, you still are wondering whether you need a mobile website then the short answer is YES, but perhaps the better question to ask yourself is what percentage of business are you willing to turn away?
So what makes a desktop website any different from mobile website?
A non-responsive website is designed for a desktop, meaning that yes you will be able to view it from your phone, but your text, links, images, menu will be cut off of the screen and your clients/customers may find information harder to read.
So what makes a mobile website different?
A mobile site allows you as a business to simplify your content and layout so that it is easy to navigate and understand on a smaller screen.
Other Things To Consider:
People love to browse while they are on the go. When they find that a website that they visit on their computer is not mobile compatible, they may end up going elsewhere to a website which provides your similar services, but is mobile friendly as well. No one wants to lose out on business to their competition do they?
[bctt tweet=”Website Engagement Down? Make Sure Your Website is #Mobilefriendly” username=”thestartup_pro”]
The alternative to a mobile website is producing apps that perform similar functions to a mobile website. However, this can get really expensive being that you’d have to make different apps for different platforms.
And if all of that isn’t enough motivation, you now have Google to worry about. On April 21, Google began incorporating a site’s mobile-friendliness into its ranking algorithm. This means that your competitors with mobile friendly websites will be ranked higher than yours. Google acknowledges that when users can’t properly view a website on smartphone browsers that they end up with a bad user experience. And Google wouldn’t be doing its job many of its search results were useless to mobile users.
So when you’re asked, “Do I need a mobile friendly website?” the answer is simply YES.
Are You Ready To Go Mobile?
Note that your website can’t be simply converted into responsive. You will need a new design or theme. If you need help going mobile, feel free to contact The StartUp Pro for a free consultation.